ARR
Annual Recurring Revenue (ARR) is the amount of money a company expects to generate from recurring customers.
ARR is a key metric for SaaS companies because it helps them understand their business model and how much money they can expect to make from their customers.
ARR is usually calculated by multiplying the number of recurring customers by the average recurring revenue per customer. There is no single formula for calculating ARR. It can be calculated in different ways depending on the business model and the data available.