Hybrid Pricing

Hybrid pricing models are a combination of recurring and usage-based pricing.

We see hybrid pricing gaining popularity when existing products providing flat-rate plans introduce new AI capabilities. A good example is Intercom, where you pay for Fin AI resolutions in addition to your traditional fixed-price plan. Another use case is when AI products with variadic consumption patterns want to ensure a baseline revenue. This is usually done with credits, where the customer gets a certain amount every month and can either buy more or pay overage fees.