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Value Metric

A value metric is the core unit that drives pricing in a product or service. It should align closely with the value customers receive and scale proportionally with their success using the product.

Common value metrics include:

  • Number of users/seats
  • API calls or transactions
  • Data storage or processing
  • Revenue processed
  • Features accessed

Choosing the right value metric is crucial for creating pricing that scales effectively with customer value and business growth.