Reverse Trial

A reverse trial gives the customer access to premium paid features before the trial period ends. If the customer doesn't upgrade to a paid plan, the premium features are removed after the trial period ends.

This is a common tactic used by SaaS companies to convert leads into customers.

For example, a SaaS company might give a 14 day trial of their paid Pro plan to new customers. If the customer doesn't upgrade to the Pro plan, the premium features are removed after the trial period ends and the customer is converted to a forever free plan.